What we do
Six things, done end to end.
You can take the whole chain or any single link in it. Most people start with one and end up taking the rest, because handoffs are where budgets and schedules die.
Working out the film before it costs anything
The cheapest place to solve a problem is on paper. We lock concept, script and schedule before a single day is booked.
- Concept, treatment and script
- Storyboards and shot lists
- Casting, crew and call sheets
- Location recce, permits and logistics
- Budget and schedule build
From a voice note to a mastered track
Composition, arrangement and recording in-house, mixed and mastered to the standard the platforms expect.
- Composition, lyrics and arrangement
- Session musicians and programming
- Vocal tracking and comping
- Mixing and mastering
- Hindi, Bengali and Punjabi
Crews that have shot this before, together
Music videos, brand films, founder films and stills. The same unit shoots our own releases every fortnight, so the day runs to time.
- Music video direction and DOP
- Brand, product and founder films
- Artist portraits and poster art
- Multi-camera live and event capture
- Vertical-first social shoots
Where the film is actually made
Edit, grade, sound and delivery. Every cut is finished in-house, which is why turnaround is measured in days rather than weeks.
- Offline and online edit
- Colour grade and look development
- Sound design, foley and final mix
- VFX cleanup and titles
- Subtitles and every aspect ratio
Getting it onto the platforms cleanly
Metadata is not an afterthought. Correct credits, artwork and rights registration are what make a catalogue searchable and payable.
- Delivery to every major DSP
- Artwork, metadata and credits
- Content ID and rights registration
- Release date scheduling
- Catalogue management
The part most studios hand back to you
Influence is a reputation firm first. A release is planned as a campaign, not as an upload.
- Launch and seeding strategy
- Creator and page amplification
- Press, playlist and podcast pitching
- Artist positioning and profiles
- Performance reporting
How a release actually runs
Fifteen days, six stages, no idle handoffs.
This is the cycle we run on our own catalogue. It is the same one we run for clients, at whatever scale the brief needs.
- Day 1–2
Lock the idea
Song, story and artwork are agreed together. The poster is designed first, and it sets the mood for both the record and the film.
- Day 2–5
Record and arrange
Scratch to final vocal, arrangement, session players. The track is close to final before anyone thinks about a camera.
- Day 5–7
Prep the shoot
Storyboard, cast, locations, permits, call sheets. Everything that stops a shoot day from becoming two.
- Day 8–9
Shoot
One or two days on location or on set, shot with the cutdowns already planned — horizontal, vertical and square from the same setups.
- Day 10–13
Cut, grade, mix
Offline, online, colour and sound finish together. Mastered audio is laid back against the picture and checked on real speakers.
- Day 14–15
Deliver and release
DSP delivery, metadata, thumbnails, premiere scheduling, seeding and the press note. Then the next one starts.
Who it's for
Three kinds of brief we're built for.
You have the songs
Independent artists and small labels who need a record finished properly, filmed well and released on a date that holds. We can take a single, an EP or a full year's slate.
You need the film, not the deck
Brand films, founder films, product launches, anthem tracks and jingles — with the distribution and campaign attached, through Influence's brand and creator practices.
Your name is the asset
Portraits, showreels, podcast production, stage films and documentary work for people whose reputation is the commercial product. Handled with Influence's talent practice.
Next up
Tell us what you're making.
Send the brief with a date and a budget range and you'll get a straight answer on whether we're the right studio for it, usually within a working day.
