A label that behaves like a newsroom

What we are

Influence Productions is the music and film division of Influence, a founder authority and reputation consulting firm working across India and the United Arab Emirates. The label was set up to do one thing properly: make original songs and the films that carry them, without splitting the work across four vendors who never speak to each other.

Everything is made in-house — the writing, the composition, the poster artwork, the recording, the shoot, the edit, the grade, the delivery and the campaign. That is unusual for a label this size, and it is the only reason a fortnightly release schedule is possible at all.

Why every fifteen days

A release date is the most useful constraint in a creative business. It settles arguments, it forces decisions, and it turns an intention into a catalogue. Fifteen days is short enough to keep the team from polishing forever and long enough to finish a song and a film properly.

The schedule runs from 25 August 2026 to 1 May 2028 across 42 scheduled songs. All of them are already written, composed and art-directed. Four are recorded and mastered with their films in post-production. Ten more singles are already released and streaming.

What the music sounds like

Romantic, cinematic and mostly unhurried. The Hindi catalogue leans towards cinematic pop and ballads, with one R&B-leaning single. The Bengali catalogue is closer to indie and acoustic soul, and two of those songs exist in both a full arrangement and a stripped-back reprise.

The subject matter is consistent: ordinary intimacy at close range. A father and a daughter, a shared wardrobe, two cups of coffee, rain on a city that only softens when it rains. There is no attempt at scale for its own sake.

The people

The label sits inside Influence, founded by Shriya Mukherjee. Songs are released under the artist name Anksh — Influence Productions, with several singles sung by Ankur Banerjee, who also runs the label's production operations.

The studio side

Running a fortnightly slate builds capacity that would otherwise sit idle between releases. That capacity is available to other people: artists who need a record finished and filmed, labels who need a slate delivered on time, brands who need a film rather than a deck, and founders whose name is the commercial asset. See what the studio does.